An interesting topic. A mate & i discussed something similar . We do not play golf at the same location.
We haven't seen any incentives based on golf performance for athletic people / members.
We are both in our early 40's and have interest in "purely the golf. "
Subscriptions to be highest for the 24-36 HCP players who hack up the course, slow up play & cause the most damage. Also taxed accordingly if in a cart. A middle ground for the 13-23 HCP & the highest subscription fee discounts for the 0-12 HCP crew.
Club social events should have separate benefits for members.
Neither of our clubs offer discounts in any form, even 12 years ago. I have just returned after 8 years away & the quality of the golf witnessed has certainly worsened, while the technology used on the course has improved.