TaylorMade adidas Golf is proud to announce the opening of an exclusive TaylorMade Concept Store at Victoria’s premier driving range, the Melbourne Golf Academy.
A joint venture between TaylorMade adidas Golf and the Melbourne Golf Academy in Heatherton, the TaylorMade Concept Store has opened its doors and exclusively features TaylorMade, adidas Golf, Adams Golf, and Ashworth products.
The first store of its kind in Australia, the TaylorMade Concept Store will house top-line golf performance products and will also provide an avenue for training and education, corporate events, while allowing corporate sponsored athletes, ambassadors and golf-enthusiasts alike to shop for products.
Managing Director of TaylorMade adidas Golf, Area Pacific, Troy Swainston, said he was pleased to be growing his company’s relationship with the Melbourne Golf Academy.
“MGA is one of Australia’s quality practise facilities making TaylorMade adidas Golf’s decision to align our brands with such premium location a natural link,” said Swainston.
“We are very excited to be working with the MGA on this new venture and look forward to adding another layer to the consumer experience offered within the facility,” he added.
The Melbourne Golf Academy is also home to the TaylorMade Performance Lab, which uses 3D motion capture technology to analyse each golfer’s swing.
This technology, now combined with the availability of TaylorMade products in the Concept Store, means that golfers can fulfill all their golfing needs in the one location.
Operations Manager of the Melbourne Golf Academy Shane Tate is similarly excited about the venture between TaylorMade and the MGA.
“We are delighted to have TaylorMade on board. The store is going to be a highly advanced facility that will attract customers from across Melbourne, and we will be able to provide them with the complete golfing package,” said Tate.