Callaway Golf is blending some of its current technology into a familiar name with its next set of irons. The new Apex irons, which have already taken on a life virtually, won’t be at retail until early December, but the company is leaking the details behind the creation now.
Those that follow the industry for some time will recall the Hogan Apex irons from days gone by. Callaway no longer owns the Hogan brand but its borrowing, in a sense, from its past as the latest iteration remains forged but updated with a Carpenter 455 face insert, the material Callaway uses in its X Hot Fairway Wood forged cup face. According to the company, the multi-material construction improves the ball speed thus leading to greater distance with all the beauty of a forged offering.
The 455 Carpenter high strength steel face insert represents a lightweight face that allowed Callaway’s R&D to reposition weight low in the iron. This was accomplished by using a tungsten insert in the sole to lower the center of gravity. Callaway believes it has achieved improved launch angles on the low irons in the set (3-5 irons) and added forgiveness with the design features. Another point of difference in the Apex irons is the grooves are wide-spaced (30-degree).
Callaway said it is its first iron that has used this groove and it provides increased spin out of the rough for average golfers, who typically don't generate enough spin on these shots. The USGA and R&A have given the product the green light with respect to falling within its rule parameters.
The technology piece is just part of the story, according to the company. The premium-forged body gives it a look and feel that was once reserved for players’ irons. The irons’ appearance is striking with the help of a 1020 carbon steel body has a satin chrome finish, yet consistent with the look of Callaway’s Muscleback irons. The Apex will have two shaft options for players to choose from: The New True Temper XP95 steel shaft, which delivers high launch angles with a controlled ball flight and UST Recoil, a lightweight graphite shaft with higher flex points, promising great feel and workability.
As stated, the Apex irons won’t debut at retail until early December. A Pro version is expected in early 2014.