Age / Service Subscription Fee Discounts
Posted 14 February 2018 - 08:54 AM
Joe i thought Heidelberg had a 2 day membership anyway? Sunday and monday?
Perfect for construction workers
Yep for New members and only valid for the first year.
May have changed some of them since then. Heres all the casual ones now:
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Posted 14 February 2018 - 08:57 AM
I wish I still had the chart but a few years back when I was on committee of a small metropolitan club in Melbourne I graphed out the age distribution of the club it was interesting - there was a small bubble of junior golfers, essentially no golfers in the 20-30 age bracket, then building steadily with approximately 55% of members in the 60 - 70 year age bracket and a pretty steep drop off after that.
The club offered most members in this group some form of discount (seniors or loyalty) - I showed that the discount was costing the club 10's of thousands of dollars in lost memberships fees and these are the members that "potentially" are most able to pay full fees and are playing the most the golf. I tried to get the discount removed at the AGM not surprisingly it got voted down by this group. I maintain that we may have lost a couple of members but the club would have been significantly better financially.
As far as I can tell the trick is to hook people in at an earlier age. For example this club had no discount for under 40's a discount there costs the club very little (few members in this group) and hopefully will bring with it loyalty to the club and they will stay replenishing the club membership. Potentially you might get a 40 year member out of them.
I was fully committed to that club had been on committee for a number of years and captain for a couple, however, I left that club when I had my second child. I didn't have the time to play weekly and wasn't prepared to pay a full membership for what would be 4-5 rounds per year. The club didn't have a flexible membership structure so I had to leave. A lifestyle membership or something would have probably kept me around and involved in the club and when I hit that empty nester (quite a few years away still) I would be more likely to be loyal to the club because it would be my club.
the other issue with this club was the junior fee structure, where we had 14 year old kids paying 66% of the full fee. This was ridiculous junior golf fees should essentially cover your golf Victoria fees and that is it. We should encourage junior golf - yes we will lose most of them in their 20's but they are more likely to come back. Giving discounts to seniors is a short term view of membership structure golf clubs should be playing the long game.
- voss, pom, StewyGriffin and 3 others like this
Posted 14 February 2018 - 09:29 AM
We have a 100 rule.
If you have turned at least 65 and your age and years of membership total 100, you move to a special category. Fees are slightly lower, unsure by what percentage.
That what you mean?
I think that was cancelled a few years ago when the redevelopment was finished
Posted 14 February 2018 - 09:58 AM
I think that was cancelled a few years ago when the redevelopment was finished
Jeez, with only 30 years to go I was zeroing in on it
Posted 14 February 2018 - 10:15 AM
I was going to quote some posts, but then realised I'd be quoting many and just about doubling up this topic.
So I'll start with Mouldy's comment about snagging the 50yo.
I was 50 when I took up golf. My joints were starting to lock up, or at least were restricted, and I needed to get some exercise (something I'm not keen on) and, having had a little experience with golf as a kid and a course only 5Km away, it would at least give me a purpose for walking. It wasn't long before I'd joined the local club and was playing regularly.
I wasn't an empty nester but it was possible to juggle kid's sporting commitments and still get to the course by lunch time on Sat for an afternoon round.
Time moves on, as did I, and I'm now retired to the country (so much better than the city) where they offered a small discount for pensioners as well as much cheaper membership fees anyway. The pensioner discount is now across the board for 70yo+, pensioner or not. It's only around $50pa. And, yes all us old farts play a lot more golf than the 9-5 workers, except when we're laid up in hospital for weeks, torn shoulders, buggered knees, etc. (I've been lucky so far.)
Those who take up golf later in life struggle with the physicality of it and many give up. Bowls is less of a strain and hence more attractive to many.
Golf clubs need to attract those in the 40 to 50 range, while they're young enough to learn or re-learn, should be able to arrange finances for membership and can contribute to the club for some decades. Loyalty discounts are good and should help retain members, particularly while the course is having problems (which seems to happen to lots of clubs from time to time). 1%pa becomes worthwhile after 5 to 10 years. By the time they get to 50% (50 years), they're about to drop off the perch anyway and have probably earned a life membership.
Lifestyle memberships can be good to get players started, but the target has to be full membership to get worthwhile dollars in. If the course is already heavily booked for both Sat & Sun, there's not much more that can be done, other than selling some mid-week play.
The danger with a lot of clubs is that they want theirs to be the best. 'We have a better clubhouse, we have this, we have that, etc'. What you really want to have is a bunch of happy campers who love coming to play golf at your course. Many are not concerned with how flash the clubhouse is or whether you have the best car park. They want to play on a well maintained course and have somewhere comfortable for a drink and a chat afterwards. The rest is incidental. With the exception of the top courses where the big money players go and they expect to be serviced well because they can afford it.
- pom and madness like this
Posted 14 February 2018 - 02:59 PM
7 day sat -sun
5 day mon-fri
Husband-wife certain percentage off wahtever on the above categories
And three junior classes
Veterans were paying like 260 per year if 5 days some enjoying 2-3 days golf per week. New management came onboard to save the club financially, rejigged the vets fees, however, had to be a vet for 10 years to get the same fee, all it did was cos the old 'that's not fair ' argument, by the members that didn't fall into that territory. Now, I believe they are giving the incentive to new members to join, and the existing members are blowing up over this!!
Some members have put their hands in their pockets to donate extra money to help the club survive on numerous occasions and now have been siht on by the now, another new board.
At my new club
7 days sat -sun
We have more members at my new club than old one.
We have a membership were you have 12 games per year plus you pay green fees to entice new people to the game.
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