I can see how there is a small time saving for obvious decisions of distace from the hole.
What I can't fathom is the business decisions behind going into production.
What would a golf club charge for selling a piece of advertising that size? And what business would realistically think "yeah, social media is so yesterday, I'm going to get the punters in by advertising on a 35mm diameter metal marker in the ground". ? Honest question.
According to the 2016 Golf Australia Participation report, there are 1347 golf course clubs nationally. How many of these has your market research told you will be interested in purchase, percentage wise? 30%. And how many would each club buy? 5? I'm guessing but keen to hear your thoughts.
I like someone having a crack and being innovative, but I'm equally as interested in the numbers. I understand if you don't want to disclose this information.